EXCELLENT WORK CARRIED OUT IN STORE OPERATIONS

Pictures success of the implementation of activities in the shop usually includes a combination of the following: evaluation, classification, commercial activities and advertising in stores. However, to ensure that this is taken seriously at the store and get compliance from retailers remains a major challenge for manufacturers. The data in this article is based on a recent study by Nielsen Vietnam: “Report on the demand of retailers were conducted in Vietnam”. This report showed that the confidence index of retailers, leading the concerns and preferences of retailers for various trade programs and FMCG brands. Report based on the results of more than 800 direct interviews with retail stores (there are at least 30 types of goods) in urban & rural areas.